Eappsi · Web design and digital services
Google Ads Management Services
Google Ads management should connect a relevant search with a clear offer and a working enquiry route. Eappsi plans campaigns around the service, geography and budget your business can support.
Define the service and the lead
Before building a campaign, clarify what the business wants to sell, where it can deliver and which enquiries are unsuitable. For a taxi business, dates and routes may matter; for website services, the project requirement and service area may be more useful. The brief should include the offer, available capacity and the person responsible for following up. This gives the campaign a measurable purpose.
Organise keywords around intent
Group closely related searches by service and customer need. Use separate ad groups or landing pages when the offer or decision differs. Review search terms and add exclusions where appropriate, including irrelevant jobs, training or unrelated services. A keyword list is a starting point; it should be reviewed against what people actually search and whether those searches produce suitable enquiries.
Prepare the landing page and tracking
The page should continue the message of the advertisement with service detail, proof and a clear next step. Check calls, forms and message links before spending on traffic. Define each measured event carefully: a button click, a submitted form and a qualified lead are different events. Tracking setup, consent requirements and any external booking or payment system should be reviewed as part of the implementation scope.
Use the budget to make decisions
Separate advertising spend from management, creative and page-development fees. Monitor spending, search relevance and lead quality together. If the available budget cannot support several unrelated services, start with a narrower campaign and expand after review. Report the period, spend, measured actions and business-side feedback. A useful recommendation explains what to change and why, without promising a fixed number of customers.
Plan the right scope
| Stage | What is agreed | Practical check |
|---|---|---|
| Brief | Offer, audience, service area and budget | Can the business serve these enquiries? |
| Campaign plan | Keyword groups and exclusions | Does intent match the landing page? |
| Launch preparation | Copy, destination and measurement | Do contact routes work? |
| Ongoing review | Search relevance, spend and quality | Which changes are supported by data? |
How the project moves forward
1 · Review
Share the current setup, audience, service area and the problem you want to solve.
2 · Agree
We confirm deliverables, supplied content, access needs, review stages and separately charged items.
3 · Implement
Work follows the approved scope, with feedback collected against specific pages or tasks.
4 · Check and hand over
Agreed functions or changes are reviewed, access responsibilities confirmed and next steps documented.
Cost, timing and ongoing responsibilities
The quotation depends on the existing setup, content work, features, integrations and the level of ongoing support. Share your budget and preferred launch or starting period so the proposal can define a workable scope.
Confirm the one-time work and recurring charges separately. Hosting, domain renewals, licences, subscriptions, physical products, advertising spend and external providers may apply to different projects. The proposal should state what is included, what is excluded and who owns and renews each account.
Content readiness, account access, external approvals and feedback can affect delivery. Nominate a person to verify business facts and approve work. Maintenance, further development and ongoing marketing should have clear arrangements after the initial scope is complete.
Work you can review
Review the Eappsi portfolio and discuss work relevant to your requirements. The right example should help you assess information clarity, navigation and the enquiry journey, as well as appearance.
Frequently asked questions
Is the ad budget included in your fee?
Advertising spend and management fees should be itemised separately, along with any landing-page or creative work.
Can you manage a small daily budget?
A focused service and geography can be reviewed against the available budget. Avoid spreading limited spend across many unrelated offers.
Do I need a separate landing page?
Use one when the existing page does not clearly explain the advertised service or support the required enquiry action.
Will you guarantee a number of leads?
No. Demand, competition, the offer, budget and follow-up affect results.
Can you track WhatsApp leads?
A website can measure message-link clicks where configured. Confirmed conversations and qualified leads need additional business-side review.
Tell us what you need
Start with a clear brief
Send your business type, location, existing website or public business link, main goal and required features. Include your preferred period and the content you already have.
+91 82770 21524 · contact@eappsi.com
Based in Kushalnagar, Coorg. Please contact us before travelling to arrange a meeting.