Eappsi · Web design and digital services
Facebook & Instagram Ads Management
Facebook and Instagram advertising needs an offer people can understand quickly and a clear way to respond. Eappsi scopes Meta Ads around the audience, creative material, landing page and lead-handling process.
Make the offer understandable
A customer seeing a social advertisement may not have been looking for your service. Explain who the offer is for, what is included and the next step without relying on a long caption alone. Tourism, retail and service campaigns may need different imagery and messages. Use real business material and claims that can be substantiated. Decide what the business can fulfil before promoting availability or a special offer.
Prepare creative and destination together
Images, short videos and copy should lead to a matching page, form or message route. A strong visual cannot replace missing price conditions, booking details or service information. Scope creative production separately from campaign management where appropriate. Confirm who provides photography, writes copy and approves the final material. The destination needs the same attention as the advertisement.
Handle enquiries with a clear process
Choose a response route the business can manage. Message enquiries need timely replies; forms need a working notification process and follow-up. Collect only the information needed for the next step. Where website tracking is included, define the measured actions and appropriate consent settings. Do not treat every reaction, video view or link click as a qualified enquiry.
Test and report useful differences
Change creative or messaging with a clear reason, then allow enough relevant data to assess it. Compare lead quality and business outcomes alongside platform metrics. A low cost per enquiry may still be poor value if the enquiries do not fit the service. The review should identify what was tested, what was observed and what the next decision will be.
Plan the right scope
| Component | Prepare | Review |
|---|---|---|
| Offer | Audience, benefit, scope and conditions | Can people understand it quickly? |
| Creative | Approved photos, video and copy | Does it represent the actual business? |
| Destination | Relevant page, form or message route | Is the next step clear? |
| Follow-up | Assigned owner and enquiry process | Are suitable enquiries answered? |
| Measurement | Defined events and reporting period | Are metrics connected to lead quality? |
How the project moves forward
1 · Review
Share the current setup, audience, service area and the problem you want to solve.
2 · Agree
We confirm deliverables, supplied content, access needs, review stages and separately charged items.
3 · Implement
Work follows the approved scope, with feedback collected against specific pages or tasks.
4 · Check and hand over
Agreed functions or changes are reviewed, access responsibilities confirmed and next steps documented.
Cost, timing and ongoing responsibilities
The quotation depends on the existing setup, content work, features, integrations and the level of ongoing support. Share your budget and preferred launch or starting period so the proposal can define a workable scope.
Confirm the one-time work and recurring charges separately. Hosting, domain renewals, licences, subscriptions, physical products, advertising spend and external providers may apply to different projects. The proposal should state what is included, what is excluded and who owns and renews each account.
Content readiness, account access, external approvals and feedback can affect delivery. Nominate a person to verify business facts and approve work. Maintenance, further development and ongoing marketing should have clear arrangements after the initial scope is complete.
Work you can review
Review the Eappsi portfolio and discuss work relevant to your requirements. The right example should help you assess information clarity, navigation and the enquiry journey, as well as appearance.
Frequently asked questions
Do you create images and videos for ads?
Creative production can be included where agreed. Confirm the number of assets, supplied material and review rounds in the proposal.
Is advertising spend separate?
Yes, unless the proposal expressly bundles it. Platform spend, management, creative and website work should be clearly identified.
Can ads open WhatsApp?
Suitable message-based routes can be reviewed for the business and account setup. Confirm the exact destination and follow-up workflow.
Which is better: Google Ads or Meta Ads?
The choice depends on demand, audience, offer and budget. Search and social advertising reach people in different contexts.
Will you guarantee sales?
No. Product fit, pricing, availability, creative, targeting and customer service all affect results.
Tell us what you need
Start with a clear brief
Send your business type, location, existing website or public business link, main goal and required features. Include your preferred period and the content you already have.
+91 82770 21524 · contact@eappsi.com
Based in Kushalnagar, Coorg. Please contact us before travelling to arrange a meeting.